Insights

Selecting The Right Lender

Understand why it's important to select the right lender for your business and learn how FinMatch can help you make that choice.
Scott Law
2 min to read

Selecting The Right Lender

Offering customer finance can transform how businesses sell medium to high-value goods and services, from furniture to vocational training.

At FinMatch, we guide merchants to choose the best lender(s) for their needs. Here’s how we do it in 5 key steps:

1. Understand Your Business

We dive deep into your operations:

- How long you've been established

- Revenue and forecast growth

- Goods/services and average order values

- Customer demographics

- Sales channels, e-commerce platform, tech capability and FCA status

This helps us select a lender that fits your specific profile.

2. Evaluate Existing Solutions

Already offering finance? We assess:


- What’s working well

- Pain points (e.g., low acceptance rates or high abandonment)


This ensures we address gaps and, if appropriate, enhance what’s in place.

3. Match with Lender Criteria

We compare your needs against our partner lenders’ criteria.

If needed, we consult underwriters to confirm their appetite for your business, so we don't waste time.

4. Manage Lender Relationships

Lenders’ appetites shift due to:

- Risk sensitivity: Limiting sector exposure

- Reputational concerns: Checking platforms like Trustpilot for feedback

We stay up to date so we can recommend suitable lenders.

5. Take a Holistic Approach

Lowest rates don’t guarantee success.

We consider:

- Ecommerce platform compatibility

- Support for your customer demographic

- Overall fit for your business model

This ensures informed decisions that drive optimal results.

Ready to offer customer finance that boosts sales? Connect with FinMatch to find the right lender(s) for your business.

Contact us to start the conversation.