UK Consumer Finance Trends by Generation

UK Consumer Finance Trends by Generation

As of 2025, 42% of UK adults have used BNPL services, with a further 9% intending to use finance in the future.

However, across generations, expectations and needs differ.

UK consumers are selective with finance amid ongoing economic caution, but preferences differ by age.

Demand for flexible payments tends to be strongest among younger generations navigating affordability.

While older buyers place greater weight on clarity, trust and value when choosing finance.

Read on to see how we break down what Gen Z, Millennial, and Gen X value most in consumer finance.

‍

Gen Z: Convinience and Flexible Finance Seekers

Gen Z (ages 18-27) prioritises convenience and affordability for high-value impulse buys. Finder's January 2025 survey shows 56% of Gen Z have used BNPL/instalment finance options at some point.

Research also shows Gen Z values fast and intuitive application processes.

With 33% of Gen Z describing themselves as "financially insecure", finance is a necessity in reducing cost barriers for younger consumers.

‍

Millennials: High-Intent, Budget Constrained

63% of Millennials have used BNPL/instalment options at some point - the highest rate among generations.

Millennials (ages ~28–43) are entering key life stages, with UK homeownership among 25–34-year-olds rising to around 31%.

But housing costs still absorb a large share of income, limiting spend on big purchases. Offering flexible finance options can help this demographic balance budgets, lifestyle changes, and major commitments.

‍

Gen X: Rising Interest, High Expectations

Gen X (ages 44-59) prefers quality, reliability, and clear terms, with growing but selective use of flexible instalment finance for big-ticket needs like appliances or furniture.

40% of Gen X have used BNPL/instalment options at some point, 13% of which are new users of BNPL.

Offer transparent, longer-term instalments to address caution, build trust, and encourage higher-value commitments.

‍

Tailor Your Finance Solution with FinMatch

Overall, 42% of UK adults have used BNPL options and despite younger groups leading adoption, growth is consistent across all ages.

At FinMatch, we can help merchants tailor their finance solution to best suit their customer base - from credit products, to lenders, to marketing.

Ready to boost sales?

Contact us to get started!

‍