How to Effectively Market Customer Finance

How to Effectively Market Customer Finance

Is your finance marketing strategy costing you sales?

When implemented correctly, consumer finance can drive incremental sales for merchants selling medium to high-value goods and services. Continue reading to discover how to integrate finance messaging seamlessly across your site.

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Start the Journey with Clarity

To capture customer interest early, display the lowest monthly repayment below prices on category pages. This immediately signals that flexible finance options are available, encouraging customers to explore products they truly want. Highlighting monthly costs influences purchasing decisions, leading to higher spending.

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Transparency Builds Trust

On product pages, position the lowest monthly repayment prominently next to the product price. This reinforces affordability and encourages conversions.

Offer Multiple Payment Plans: Cater to a diverse range of customers.

Simplify the Application Process: Clearly explain how to apply for finance, highlighting benefits like “soft credit search” to reassure customers.

Showcase Lender Diversity: If you partner with multiple lenders to cover a range of credit profiles, communicate this clearly.

Filter Available Options: Only display applicable finance options. For instance, if PayPal's maximum limit is £2,000, exclude it from products priced above this threshold.

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Reinforce Affordability

At the cart stage, display the lowest monthly repayment next to the cart total to reassure customers they can finance their entire purchase. Clearly list all available credit products for the cart’s total value, ensuring only viable options are shown. This reduces cart abandonment and builds confidence.

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Streamline the Checkout Process

Make the checkout process intuitive by prominently featuring finance options with lender branding. Test the user journey thoroughly, especially for scenarios where customers are declined or referred by the lender. A seamless, well-tested checkout experience ensures customers complete their purchase.

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Drive Sales with Effective Finance Marketing

When implemented thoughtfully, customer finance is a powerful sales driver for merchants. Promoting finance options consistently across category, product, cart, and checkout pages ensures customers feel informed and empowered as they shop.

At FinMatch, our app integrations have driven 100%+ increases in sales for UK merchants selling medium to high-value goods like furniture, jewellery, bicycles, vocational training and private healthcare.

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