Customer Finance Secrets: How to Increase Your Finance Sales
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Customer Finance Secrets: How to Increase Your Finance Sales
For retailers selling high-value consumer goods and services, finance is a must-have. Beyond the basics, what do leading merchants do to optimise finance sales?
Read on to discover the secrets to boosting conversions and driving revenue!
Offer Attractive & Affordable Finance Terms
Match finance terms to your basket values:
- Mainstream retail: Offer 12–60 months to spread costs.
- High-value sectors (e.g., home improvements): Extend up to 120 months.
Offer competitive APRs and low monthly instalments to appeal to buyers.
Pro Tip: Lower deposits = higher conversions. Make finance affordable and accessible to drive sales.
Maximise Visibility Across the Customer Journey
Promote finance options at every stage: category, product, and cart pages, and checkout.
Use clear, compelling messaging to build customer confidence.
Highlight “Flexible finance for customers from all credit backgrounds” to appeal to diverse credit profiles.
The result? Increased application rates and trust in your finance solution.
Reassure Customers to Boost Applications
Use trust-building phrases to encourage applications. For example: “Check your eligibility with no impact on your credit score.”
The right messaging can increase finance application volume by over 50%.
Pro Tip: Cater to varied credit profiles by adding a lender who supports low/medium credit scores.
Streamline Finance at Checkout
Ensure your finance provider is seamlessly integrated into your checkout. Make selecting finance options intuitive.
The impact?
- More customers apply for finance.
- Fewer drop out during the process.
- Higher approval rates lead to more completed purchases.
Why FinMatch?
At FinMatch, we help UK merchants selling high-value goods and services optimise their customer finance solutions.
Ready to boost applications and sales?
Contact us today to learn how!
